“60% of the time, it works every time.”
~Brian Fantana
When You Start Believing. You Stop Thinking.
We aren’t trying to be the smartest people in the room, but we do want to challenge you to think differently. At the same time we challenge ourselves to get smarter, and sometimes find that what we previously thought was right, may now be wrong.
We ask you to challenge us as well. If you read something you don’t agree with or you think it’s flat out wrong…Let us know, we always want to learn something new.

IPA Day: Athletic Brewing Run Wild IPA
By: Gayle Rogers, Founder of Atomic The Deceiver 0.5% ABV - 12K Ratings - 3.75 I learned about Athletic Brewing Co. from a brilliant podacast called Smartless, which is a whole different conversation. Skeptical isn't even close to what I would describe...

How To: Social Marketing Basics
When you're a business owner or individual trying to build your personal brand, being active on social media platforms is an essential step to establish credibility, boost awareness, and stay competitive. It can feel overwhelming and tedious if you are new to social...

Be You
We've all heard this before, “Try to please everyone and you please no one.” Everyone knows it's true, but businesses continue to throw the same pitch down the middle of the plate. What’s Real? Your logo sucks. Your mission statement is shit. No one gives a fuck...

Mindy’s 1 Year Anniversary at Atomic
Today is a really special day, and yes, I’m REALLY pumped I get to write about it. It’s Mindy’s 1 year anniversary at Atomic! Warning: I’m about to get sappy. For everyone that knows Mindy Dent, you’re well aware that she is the glue that holds everything together....

Mindy’s Top 10 Movies EVER
So, I have two annoyingly awesome qualities centered around movies. Rather than the typical “name that tune”, I prefer “name the movie” as I associate songs with movies. Next, I roll out movie quotes and expect everyone around me to know them, love them, and keep them...

Talking Shop With Luxury Travel Advisor Katherine Rogers
An Introduction Gayle: Tell me about your business and when you started it. Katherine: I own a travel agency called KBR travel group and I started it two years ago. I book luxury travel for families and couples traveling anywhere in the world. Gayle: In the past two...

The Importance of a (Good) Photo
David Robertson Jr. of Robertson Photography gave me a little insight into the importance of a good photo for business and marketing. David is a third-generation photographer who followed in the footsteps of his father and his grandfather, who started his photography...

IPA Day: Pipeworks Ninja vs Unicorn
By: Gayle Rogers, Founder of Atomic Holy Marshmellow Beer 8% ABV - 127K Ratings - 4.11 I enjoyed this beer for the first time with my friends at The Collins Bar. Quite simply a fantastic beer. It's rated as really bitter, but I didn't pick that up. I...

A Conversation With Michael Bell On Branding
This past summer I finally caught up with my old friend Michael Bell to talk about the Business of Branding and how The Modern Brand has been kicking ass for the past 15 years. Michael is one of the smartest, most forward-thinking marketing professionals I know, and...

The Atomic 28 Hard Challenge
For any of you that haven't heard of something called the 75 Hard Challenge or the 75 Hard, it was created by this guy named Andy Frisella, who's the CEO in the supplement industry. He's a public speaker and the host of business podcasts. Andy, I think for himself,...
WHO LET THE DOGS OUT?
It was us.