“60% of the time, it works every time.”
~Brian Fantana
When You Start Believing. You Stop Thinking.
We aren’t trying to be the smartest people in the room, but we do want to challenge you to think differently. At the same time we challenge ourselves to get smarter, and sometimes find that what we previously thought was right, may now be wrong.
We ask you to challenge us as well. If you read something you don’t agree with or you think it’s flat out wrong…Let us know, we always want to learn something new.
Roofing SEO – A Complete Guide to Local SEO for Roofers
Roofing SEO Search Engine Optimization or SEO for short, is the process we use in online marketing to make a website show up better in Google and other search engines. SEO for roofers is something you've probably considered after listening to a pitch at a conference,...
Can You Pass This Conversion Tracking Test?
By: Gayle Rogers, Founder of Atomic If there's one thing any business can do to immediately improve the results of their marketing, it's going to be proper conversion tracking. There are way too many businesses, (if you’re reading this, it includes you), that have...
GMB Listing Suspensions Causing Lost Revenue for Many Local Businesses
Several months ago there was a lot of chatter in the SEO community about Google My Business (GMB) listing suspensions. Google was suspending active listings of real local businesses, just for making small changes to the business address or phone number. Many times the...
The Google Guaranteed Badge – Here’s What the Talk is All About
By: Gayle Rogers, Founder of Atomic Big news for local businesses. Google is testing and slowly rolling out a new offering - an upgraded GMB (Google My Business) profile with a Google guaranteed badge for a monthly fee. While the Google Guaranteed badge isn’t...
Qualitative Analysis is the Difference Between Your Business Being Just Good or Truly Great.
By: Gayle Rogers, Founder of Atomic The other day, somebody asked me what separates a good agency from a great agency. And while there are a lot of factors that come into play, I think there's one thing that really sticks out, and that's the difference between the...
My Favorite IPAs Today
By: Gayle Rogers, Founder of Atomic I like beer. Maybe more than I should, especially since I passed my 40th birthday...it really seems like every beer I drink might as well have been poured directly around my waist. That said, today I was driving around (not...
Here’s why your traditional marketing is not working, and 3 steps you can take to ensure it does
By: Gayle Rogers, Founder of Atomic Let’s be real. Measuring the effectiveness of traditional advertising is spotty at best. While the whole idea of traditional marketing is that you can reach a large number of people, advertisers have heavily relied upon two main...
The 5 Biggest Mistakes I Find in Paid Search Audits and the Argument for a Third Party Auditor
By: Gayle Rogers, Founder of Atomic While paid search is one of the most powerful ways to connect with potential buyers for your product and service, a mismanaged account can waste a massive amount of your money - not just from negligence of the person running your...
The 9 Data Points Your Dealership Should Be Tracking
If you want to future proof your business, you absolutely have to be leveraging your data. The more you can track, the better informed you will be. Let’s get started…
Bridging the Gap Between Marketing & Results
There is a disconnect between marketing and client results. And the fault of the issue lies on both sides of the fence. Agencies, vendors, software companies, media companies, and the like all have different root objectives from their clients. They are solutions...
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