Aug 3, 2020 | Data, Research
By: Gayle Rogers, Founder of Atomic The other day, somebody asked me what separates a good agency from a great agency. And while there are a lot of factors that come into play, I think there’s one thing that really sticks out, and that’s the difference...
Jun 28, 2020 | Beer, Opinion, Research
By: Gayle Rogers, Founder of Atomic I like beer. Maybe more than I should, especially since I passed my 40th birthday…it really seems like every beer I drink might as well have been poured directly around my waist. That said, today I was driving around (not...
Apr 13, 2020 | Data, Optimization, Research
Track These Data Points to Future Proof Your Dealership If you want to future proof your business, you absolutely have to be leveraging your data. The more you can track, the better informed you will be. Ideally, you should be tracking everything. But that’s not...
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