Nov 25, 2020 | Data, Insights, Optimization
By: Gayle Rogers, Founder of Atomic If there’s one thing any business can do to immediately improve the results of their marketing, it’s going to be proper conversion tracking. There are way too many businesses, (if you’re reading this, it includes you),...
Apr 13, 2020 | Data, Optimization, Research
Track These Data Points to Future Proof Your Dealership If you want to future proof your business, you absolutely have to be leveraging your data. The more you can track, the better informed you will be. Ideally, you should be tracking everything. But that’s not...
Feb 27, 2020 | Insights, Opinion, Optimization
There is a disconnect between marketing and client results. And the fault of the issue lies on both sides of the fence. Agencies, vendors, software companies, media companies, and the like all have different root objectives from their clients. They are solutions...
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