Feb 14, 2022 | Atomic 28 Hard Challenge, Insights, Opinion, Research
I woke up this morning with the feeling like the whole Super Bowl affair was a little ho-hum. Good, but not amazing. There weren’t any compelling villainous story lines or tales of redemption.There was Matthew Stafford and Arron Donald deservedly winning a Super Bowl...
Feb 13, 2022 | Opinion, Research
Sparkle Farts: Hey. What’s up? Fred Rogers: Sup? SF: Ok. Let’s jump right in…Tell me about yourself: FR: I’m originally from Tennessee. I like long walks, short stories and mid century modern furniture…Short legs make it so much easier to jump up and down. I’m a...
Feb 11, 2022 | Beer, Opinion, Research
By: Gayle Rogers, Founder of Atomic The Deceiver 0.5% ABV – 12K Ratings – 3.75 I learned about Athletic Brewing Co. from a brilliant podacast called Smartless, which is a whole different conversation. Skeptical isn’t even close to what...
Feb 9, 2022 | Atomic 28 Hard Challenge, Blog, Opinion
We’ve all heard this before, “Try to please everyone and you please no one.” Everyone knows it’s true, but businesses continue to throw the same pitch down the middle of the plate. What’s Real? Your logo sucks. Your mission statement is shit. No one...
Mar 28, 2021 | Beer, Opinion, Rant, Research
By: Gayle Rogers, Founder of Atomic I really meant to do this more often than I have, but that doesn’t mean that I haven’t been trying new beers…So I’m going to try and get you caught up a little. My Disclaimer…I’m not a beer...
Jun 28, 2020 | Beer, Opinion, Research
By: Gayle Rogers, Founder of Atomic I like beer. Maybe more than I should, especially since I passed my 40th birthday…it really seems like every beer I drink might as well have been poured directly around my waist. That said, today I was driving around (not...
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