Nov 25, 2020 | Data, Insights, Optimization
By: Gayle Rogers, Founder of Atomic If there’s one thing any business can do to immediately improve the results of their marketing, it’s going to be proper conversion tracking. There are way too many businesses, (if you’re reading this, it includes you),...
Jun 16, 2020 | Data, Insights, Paid Search
By: Gayle Rogers, Founder of Atomic While paid search is one of the most powerful ways to connect with potential buyers for your product and service, a mismanaged account can waste a massive amount of your money – not just from negligence of the person running...
Feb 27, 2020 | Insights, Opinion, Optimization
There is a disconnect between marketing and client results. And the fault of the issue lies on both sides of the fence. Agencies, vendors, software companies, media companies, and the like all have different root objectives from their clients. They are solutions...
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