Nov 25, 2020 | Data, Insights, Optimization
By: Gayle Rogers, Founder of Atomic If there’s one thing any business can do to immediately improve the results of their marketing, it’s going to be proper conversion tracking. There are way too many businesses, (if you’re reading this, it includes you),...
Aug 3, 2020 | Data, Research
By: Gayle Rogers, Founder of Atomic The other day, somebody asked me what separates a good agency from a great agency. And while there are a lot of factors that come into play, I think there’s one thing that really sticks out, and that’s the difference...
Jun 16, 2020 | Data, Insights, Paid Search
By: Gayle Rogers, Founder of Atomic While paid search is one of the most powerful ways to connect with potential buyers for your product and service, a mismanaged account can waste a massive amount of your money – not just from negligence of the person running...
Apr 13, 2020 | Data, Optimization, Research
Track These Data Points to Future Proof Your Dealership If you want to future proof your business, you absolutely have to be leveraging your data. The more you can track, the better informed you will be. Ideally, you should be tracking everything. But that’s not...
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