June 2020

My Favorite IPAs Today

Jun 28, 2020 | Beer, Opinion, Research

By: Gayle Rogers, Founder of Atomic I like beer. Maybe more than I should, especially since I passed my 40th birthday…it really seems like every beer I drink might as well have been poured directly around my waist. That said, today I was driving around (not...

Here’s why your traditional marketing is not working, and 3 steps you can take to ensure it does

Jun 17, 2020 | Data

By: Gayle Rogers, Founder of Atomic Let’s be real. Measuring the effectiveness of traditional advertising is spotty at best. While the whole idea of traditional marketing is that you can reach a large number of people, advertisers have heavily relied upon two main...

The 5 Biggest Mistakes I Find in Paid Search Audits and the Argument for a Third Party Auditor

Jun 16, 2020 | Data, Insights, Paid Search

By: Gayle Rogers, Founder of Atomic While paid search is one of the most powerful ways to connect with potential buyers for your product and service, a mismanaged account can waste a massive amount of your money – not just from negligence of the person running...

My Favorite IPAs Today

Here’s why your traditional marketing is not working, and 3 steps you can take to ensure it does

The 5 Biggest Mistakes I Find in Paid Search Audits and the Argument for a Third Party Auditor

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